Visibility Vol 9 Issue 3 & 4


Impact of Ambient Noise on Sensory Impaired Consumers’ Shopping Decision Quality and Search Efficiency: Preliminary Findings


Retail environments contain multiple sensory stimuli, including auditory stimuli (e.g., background music, promotional announcements, ambient noise). Marketing literature suggests that presence of multiple sensory environmental stimuli may interfere with attention to consumption goals, and reduce consumers’ decision quality. The current research focuses on the impact of auditory stimuli on elderly consumers, as higher levels of ambient noise impairs information processing among young consumers.

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Elderly couple under tree smiling

Quantifying Emotion Recognition and Classification in Clients with Age-Related Macular Degeneration

Aaron P. Johnson, PhD

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Man using magnifier on glasses

Characteristics of Older Bioptic Drivers: Effects of Increasing Age on Driving Safety

Bradley E. Dougherty, OD, PhD

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Elderly man being helped up steps

Using Remote Sighted Assistants to Identify the Location and Orientation of Visually Impaired Pedestrians

Paymon Rafian; Gordon E. Legge, PhD

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