Visibility Vol 9 Issue 3 & 4, 2015

Impact of Ambient Noise on Sensory Impaired Consumers’ Shopping Decision Quality and Search Efficiency: Preliminary Findings

Retail environments contain multiple sensory stimuli, including auditory stimuli (e.g., background music, promotional announcements, ambient noise). Marketing literature suggests that presence of multiple sensory environmental stimuli may interfere with attention to consumption goals, and reduce consumers’ decision quality. The current research focuses on the impact of auditory stimuli on elderly consumers, as higher levels of ambient noise impairs information processing among young consumers.

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Well-Being and Mental Health Factors among Informal Caregivers of Individuals with Visual Impairments

Callie Victor, PhD, OTR/L, CLA; Matthew Haase, MS, OTR/L, ATC; Michael Bown; Lindsey Bates, OTR; Michael Centra, OTR/L; Jaclyn Sachleben; Elizabeth Tyson; Michelle Gamber, DrPH; Suleiman Alibhai

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Stand Magnifier Optical Strategies

Gregg Baldwin, OD

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Characteristics of Older Bioptic Drivers: Effects of Increasing Age on Driving Safety

Bradley E. Dougherty, OD, PhD

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